SierraTango

Facebook Match

Matching creator channels to create longform content

— AGENCY

EXTREME International


— ROLE

Video Series Production


— CREDITS

Director – Chris Karageorgiou

Line Producer – Jason Rowlet

Creative Manager – Toby Syer

Sound – Luke Hollingsworth

Featuring – Grafiti King


— DATE

Autumn 2019


EXTREME International, amongst many other things, operate a top tier page on Facebook. So when FB wanted to match up pages to grow video audiences, EXTREME where called up to lead on the production of four original series.

The four that where made where Beauty & The Beast, Behind The Lens, Electric sports tech and Destination EX.


Three where produced by partner companies with oversight from the central EXTREME team. Meanwhile we took on the production of Destination EX .


We made eight episodes, all over five minutes in duration, each visiting a key location to explore the street art, history and the action sports that coexist in the spaces.


The final episode below gathered 130k views, with 5.5 million views, a reach of 14 million and 106k interactions across the four series.