— AGENCY

MindField Advertising

— ROLE

Video & Photography

Production

— CREDITS

Director – Toby Syer

DOP – John Ford

Gaffer – James Adair

Photo – Joe Outterside

— DATE

December 2024

aquataps (lowercase 'a' intentional…) are a multifunction tap brand out there to challenge the big names in the space – you know the ones. They do have a trick or two up their sleeve, in so much as they can be self-installed. Saving you time and faff and getting you boiling, filtered, hot and cold water on demand quicker than even.

So with MindFields 'One tap time saver' concept expertly executed across 20 and 10 second TVCs as well as still and social assets, we set about brining the vision to life.

We sourced a kitchen owner that was happy to have their tap swapped a few times and shot the whole process on the Arri Alexa Mini. John and James pulled some stunning visuals out of the bag and the short time saving stories came together so that aquataps really does stack up against their competitors.