— AGENCY

Sport Social Podcast Network

— ROLE

Video Production

— CREDITS

Video Team:

Toby Syer

Michael Foxwell

Sam Watkins

Guy Francis

Podcast Team:

Jim Salveson

Matt Tasker

Andrea Day

Niall McCaughan

— DATE

March 2024 – August 2024

World Athletics got in touch with SSPN to take on the production of their gated podcast – Inside Track – which , as the name suggests, is all about giving people behind the scenes access to the biggest names and event in the athletics calendar.

There were three major events to cover, the World Indoor Championship in Glasgow, the World Relay Championship in Nassau – Bahamas and the the big finale of the Summer Olympic Games in Paris.

SSPN took on the content planning and audio production and we ran the video side of the production. Creating a mobile, multi-camera studio that we could fly around the world and set up in any location. We also introduced roaming camera segments and drone b-roll to boost the production value especially in the more picturesque locations!

The main challenge was that we had to shoot the video podcasts as a reaction to the events of the day, that meant we started shooting late and had to turn the episodes around asap to be shared the next morning. Our video team jumped straight from the shoot to the edit and turned around 18 episodes, 1 per day of athletics competition as well as long form interview content for between event and social snippets to promote the pod.