— AGENCY

MindField Advertising

— ROLE

Video & Photography

Production

— CREDITS

Director – Toby Syer

DOP – John Ford

Cam Op – Michael Foxwell

Photo – Joe Outterside

Cam Assist – Oscar Hudson

— DATE

September 2025

Essex & Herts Air Ambulance Trusts had a goal: fund one-hundred life saving missions over the Christmas period. To do that they enlisted MindField to deliver a 30s TV ad and supporting imagery.

The concept is simple and based in truth: If a call comes in, the EHAAT crew will drop whatever they’re doing to get out and help. Even if what they’re doing is eating their Christmas dinner.

There were a few challenges on the shoot, one being that when you film with an active air ambulance it does have a tendency to fly off in a hurry. But over a two day shoot window, we managed to pin it down long enough to capture enough content for a 30s TVC and a 90s digital cut, along with a raft of photography.